BIMAL Group consists of several companies operating in Bosnia and Herzegovina, Serbia and the region that manufactures, processes, and distributes edible oils and other products from oilseeds. Their operations also cover trading, storing and business park services
For this case study, we interviewed Draško Bojić, Digital Manager in BIMAL Group. Draško has been working for BIMAL Group since 2016, and his responsibilities include their social media and website, as well as working with Determ.
Before Determ, they used a different tool that generated reports based on their keywords and sent the reports to them once a day. However, they wanted to have better access to the data that was collected, so they decided to look for a tool in which they could access the data whenever they needed to.
Draško stated that they researched for better solutions and tested out various tools, but after some time and consideration, they chose Determ. Aside from being able to access their data at all times, Draško mentioned that other important factors in their decision were creating reports in the platform and the ability to add or remove the keywords they monitor.
Draško and his colleague use Determ the most, while other colleagues also have access and use it when needed. Draško uses Determ daily, and his routine consists of checking if there is any news in the last 24 hours, reading the news, and creating a newsletter for his colleagues with important mentions.
Since they’re operating in multiple markets, Draško says that Determ helps them monitor what’s going on in the markets.
Sometimes, they need to get a report about a specific subject (for example, a campaign) for which Draško uses various graphs and charts in reports to present the overall data for that subject in a specific period.
Also, Draško noted that Determ’s mobile app and its alerts come quite in handy because they help them identify urgent matters.
When it comes to other benefits, Draško singled out the sentiment analysis, the ability to filter mentions from websites and social media, and the fact that they can always go back and filter their mentions by specific periods.
Draško also shared with us a funny anecdote they encountered when they started using Determ. Their company’s name, “Bimal”, is a popular Indian name, so they were receiving a lot of irrelevant mentions. But, with the help of our Customer support team, they were able to optimize their queries to receive only relevant information.
Draško says that his estimate is that Determ saves him up to two hours a day because he doesn’t need to do things manually anymore.
When asked what he appreciates the most in his experience with Determ, Draško said:
When asked if he would recommend Determ to others, Draško said: