Globetrack is a media and communications company from Kenya founded in 2010. They provide online and offline media monitoring services for their clients and analytical reporting, which is why they use Determ.
For this Case Study, we talked to Linet Chepkopus, who has worked in client service for the last two years. She handles two departments but is more actively involved in the client service department. Her job is to get in touch with clients, solve their problems, understand their needs, and find potential areas of improvement.
They’ve been looking for a tool that tracks digital platforms for a long time. The most important thing was that the tool was comprehensive, had extensive coverage, and met their clients’ needs.
Solution & Impact
Linet noted that they didn’t know about Determ before they started researching media monitoring tools. But, after her colleagues from three different departments tried the tool and were happy with it, they decided to purchase the subscription. What drew them to Determ was the user-friendly aspect and the fact that they could invite unlimited users to the account.
Linet says that the results they’re getting from Determ are pretty impressive, and they were nicely surprised when they realized that they could extract mentions from Twitter and extract reports for more than five queries.
Aside from providing reporting to their clients with Determ, Linet says that maybe in the future, they’ll start using the tool for their own marketing purposes.
On the question of whether she would recommend Determ to others, Linet said: