404 agency automates workflow with Determ

  • Conversation with

    Luka Bojić, PR Consultant at 404

  • Company type

    Communication agency

  • Location

    Zagreb, Croatia

  • Best impact

    Customer support, mention feed, real-time alerts, mobile app

Elements of AI project is a global educational course about the basics of artificial intelligence. This free course was launched in Finland with the goal of democratization and spreading knowledge about artificial intelligence. In Croatia, the interest was widespread – over 10 000 people enrolled in the course in the first week.

For this Case Study, we talked to Luka Bojić, a PR Consultant from 404 agency who was a communication partner on the Elements of AI project. Luka has been working for three years in 404 agency where he started as a student intern. His job ranges from providing clients with PR services to handling PR activities with external partners.

Currently, he’s mostly working with clients from the IT sector because “IT is his passion”, he says. For purposes of this Case Study, Luka explained to us how he used Determ for the Elements of AI project and what benefits the tool brought them.


As a communication partner for the Elements of AI project, their role was to handle press releases and monitor the media coverage, as well as create and implement a social media influencer campaign. When it comes to monitoring the media and social networks coverage, it was extremely important to them that they get notified in real-time about all the newly published articles and posts.

Solution & Impact

Luka was familiar with Determ because he uses it daily for his other clients. That’s why, before the project was launched in Croatia, Luka contacted our Customer Success Manager to talk about how they can best utilize Determ for this project, as well. Hence, they had support from Determ since the beginning of the project launch.

They’ve used Determ to monitor which media outlets published articles about the projects and which didn’t, while also monitoring mentions on social media.

First of all, without Determ we would have a much harder and much longer process of monitoring what is published in the media and what is published on social networks.

Determ removed a lot of manual work that they would otherwise have to do and made the whole experience more efficient.

When it comes to results, Luka says that Determ played a significant role. With Determ, they could cover all the key media outlets and social networks in real-time and achieve great visibility. To Luka, having real-time notifications is USP number one because the industry is fast-paced. Also, he found the possibility of having a mobile app quite convenient and user-friendly.

I haven’t seen such great user experience with other tools in the sense that I can set up the app to send me push notifications every time a new mention comes up.

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